Give Your Maximum

To build stronger muscles one has to constantly overwork his/her muscles, i.e., load it with more weight than it is capable of and then give the muscle the time to repair. To help the fitness enthusiasts coming to this gym in Dwarka, New Delhi, push their limits, we did a series of artworks targetted to inspire them to that one extra mile. The original title was suggested by our client, a message that The New Art itself stands for.